I don’t know exactly when it came out, but the other day I noticed that Liquid Death has a flavor called “Dead Billionaire”. Woohoo! They’re one of us! Must drink Liquid Death and show off exactly which side of the divide I am on, right?
Last year, Liquid Death raised a round of funding that valued the company at $1.4 billion. Its roster of investors reads like any other venture capital-backed company: including Blanck Capital, 1435 Capital Management, and 4th and 1 Ventures.
$1.4 billion is impressive for a company that got its start by putting mountain spring water into cans with a edgy name. But it’s nonsensical for edgy twenty- and thirty-somethings to buy Liquid Death in an attempt to make a statement against “the Man”.
This is probably the least significant gripe to have these days, but still thought it worth mentioning: Venture capital-backed firms are misappropriating the outrage over the class divide and selling it back to us.